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How to price machine embroidery items

This article is brought to you by Lizzsews.

There's no exact price for how much you should or shouldn't charge for a product. Pricing a product is tricky, you don't want to undercut yourself, you don't want to overcharge your customer, and you want it to be at a price that a customer is actually going to purchase it from you for.

This Baby Yoda embroidery design can be found in Lizzsews Etsy shop

Recommended read: How To Sew A Fleece Embroidered Patch Pillow

By pricing your items, you are determining the value of your products for you to make and the cost for your customers to use.

You also want to remember the psychology behind pricing your item:

- Cheap cost: Customers will think that your product is cheap quality and not worth it, and you won't be able to afford to put your item on sale.

- Expensive cost: Depending on your product, your brand, your reviews and other factors, the customer will either think that your product is really good quality and worth the extra cost, or they will think that you're charging more than the product is worth.

- Shipping cost: If you have shipping costs on top of the cost of your product, customers will most likely go to another shop offering free shipping.


Shop A: Pillow: $30 + $18 shipping

Shop B: Pillow: $50 + $0 shipping

Even though the total price from shop B's pillow is more than the total of the shipping and the pillow in shop A, the customer is more likely to get their pillow from shop B.

Pricing embroidered items:

There are obviously many different ways of pricing embroidered projects, but I'm going to share how I personally price mine, with an example of an embroidered washcloth with a dancer patch design.

Recommended read: How to embroider towels

I start off with at least a $5 hooping fee.

Next, I look at the number of stitches in my design, in this design, there are 5,750 stitches, I will round this up to 6,000 and charge at least $1.30 per thousand stitches. Resulting in $7.80, which I will round up to $8. Always round up.

I then look at the number of colours in my design, in this design, there is only one colour, but I usually charge an extra $0.25 per colour.

Next, I look at the cost of my blank. For this example, I'm looking at the cost of a washcloth. I look at how much I paid for the washcloth, as well as the retail price of a washcloth. I got my washcloth for only $1; I found the average cost for these washcloths to be about $1-3.

Recommended read: What are blanks

Next, I look at how much people in my area, as well as online, are selling similar items for.

Lastly, I add up the numbers, compare it to others and use my customer judgement to finalize the price. Remember to always add a little extra so you can run sales and deals. And if you're selling online, add in the shipping cost.

My total: $5 + 8 + 2 = $15
Based on my research, I believe that $15 is a good price for this washcloth.

Leave a comment below and let me know what item you're pricing! And don't forget to subscribe to stay up to date with all of Lizzsews new articles. See you next time!


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